| Metric | What it Measures |
|---|---|
| Task Success Rate (TSR) | The percentage of users who successfully complete a given task |
| Time on Task (ToT) | The average time a user needs to complete a task |
| Error Rate | The percentage of errors made by users during task completion |
| Customer Satisfaction Score (CSAT) | User satisfaction, usually gathered via surveys or ratings |
| Ease of Use | Subjective evaluation of how easy the interface is to use |
| Bounce Rate | Percentage of users who leave a page without interacting |
| Scroll Depth | How far down a page users scroll, expressed as a percentage |
| Retention Rate | The percentage of users who return to the product after a given time |
| Net Promoter Score (NPS) | User loyalty, based on likelihood to recommend the product |
| First Contentful Paint (FCP) | Time until the first content appears on screen |
| Abandonment Rate | Percentage of users who start but don’t finish a process (e.g. checkout) |
| Conversion Rate (CR) | Percentage of users who complete a desired action (purchase, signup) |
| Metric | What it Measures |
|---|---|
| Number of Completed Tasks | Total number of successful user tasks |
| Process Accuracy | Accuracy and correctness of user flows and interactions |
| Function Speed | Responsiveness and performance of product functionalities |
| Technical Stability | Number and severity of system errors or crashes |
| Feature Adoption | How often specific product features are used |
| User Engagement Rate (ENG) | Overall engagement within the product (sessions, clicks, etc.) |
| Metric | What it Measures |
|---|---|
| Conversion Rate (CR) | Business goal completions like purchases or form submissions |
| Operational Expenditure (OPEX) | Costs of delivering and maintaining the service |
| Efficiency Ratio (EFF) | Operational efficiency relative to costs |
| Customer Churn Rate (CHURN) | Percentage of customers who stop using the product |
| Brand Value (BRAND VAL) | Perceived market and customer value of the brand |
| Customer Lifetime Value (CLV) | Revenue a customer brings throughout their relationship |
| Average Revenue Per User (ARPU) | Average revenue generated per active user |
| Advertising Revenue (ADS REV) | Revenue generated from ad placements in the product |
| Customer Acquisition Cost (CAC) | Cost to acquire a new customer |
| Word of Mouth Impact (WOM) | Business impact generated by customer referrals |
| Monthly Recurring Revenue (MRR) | Recurring subscription-based revenue per month |
| Search Engine Ranking Position (SEO RANK) | Position in search engine results |
| Organic Traffic (ORG TRAF) | Number of users visiting via unpaid (organic) channels |
| Lost Revenue (LOST REV) | Potential revenue lost through process or experience failures |
| Return on Investment (ROI) | Profitability of investments made |
| Return on Ad Spend (ROAS) | Revenue generated per currency unit spent on advertising |