🔴 High priority:

• Create Style Guide and Design System with defined button types, typography sizes, color schemes. Design systems are made of many components, patterns, styles, and guidelines, which can help optimize the design efforts. It is a helpful library that might educate team members about how specific design elements should look like and how they are built. Useful for both - designers and developers. After creating these files, the whole platform will gain a new, fresh look with UX rules kept. For now, everything on the platform looks messy, sizes and font types are not thought-through. Style Guide and Design System will help here a lot.
• Consider the new color scheme of the platform. Grayscale used in the overall appearance of the platform is not making a positive impact on accessibility. Gray color should be used only to show unclickable elements. Try to darken up the gray color used on the platform.
• Redesign the whole onboarding process. Users find it difficult to understand the platform features in the beginning.
• Rethink all of the steps and to visualize them (illustrations, icons etc.).
• Highlight only described elements of the interface and the modal with description.
• UX writing needs to be improved to tell the user what exactly he can expect from each feature. There should be only 2 font sizes used, to create a good hierarchy.
• While showing the feature, we should “go into” this page and see the whole view. Then the user can see how it looks like, not only imagine. When an error occurs, add information about what happened and what the user can do now. Give users a chance to take actions.
• Work on distances between elements (use an 8 point system). Objects that are near, or proximate to each other, tend to be grouped together. Everything will be more symmetric and the Law of Proximity *https://lawsofux.com/law-of-proximity/* will be kept.
• Allow the user to take action and explain why the error has occurred. After being off for some time, we need to log in again. The error modal occurs, but button “Log in” doesn’t work.
• Redesign Filter and Sorting. For now, the modal of reducing the amount of results is very long and messy. There’s many other ways of showing filters and sorting that are this complicated. Work on buttons microcopy. “Close and view results” → “View results”/”Add filters” + “Restore defaults” → “Clear”. Survey types and Data Sources are unnecessarily shown on the left bar and also on the filter and sorting modal.
• Change the position of choosing the language to be more user friendly. For now, this option is hidden, after a lot of scrolling, so users don’t even know how to make this action.
• Change the position of the “Add post” button on the map view and data view to be in the same position. Both pages are supposed to have the same purpose and same features. When a button should cause the same action, it should be placed in the same spot.
• Clearly highlight elements that are the most important. Also, highlight elements that are clickable.

🟠 Medium priority:

• Work on visual hierarchy on the platform - don’t forget about headers and subtitles. Using headers helps people to scan the page without thinking too much. Users need to be sure, which elements have similar meaning, which ones are the group and which ones are the most important.
• Place some elements in proper spots. Sometimes elements are not in the right place, for example “more” option on the survey data view. According to Jackob’s Law *https://lawsofux.com/jakobs-law/* users have spent much time on other websites and they are familiar with some solutions. That’s why we should follow other websites' solutions to place elements on the right spots or use proper icons, so the user won’t be frustrated with strange (for them) ideas.
• Redesign the whole data view.
• Use more of empty spaces that are available
• Show more posts at once